Reach Out to Target Influencers. Combing data and human creativity is key to building the best influencer marketing campaign possible, and without the data to back up the strategy, campaigns can fail. Here are some tips for planning your next influencer marketing campaign: 1. If possible, it is beneficial to work with more than one influencer at once. 2. Once you’ve identified a list of brand influencers you’d like to work with, … If an influencer promotes your brand to their dedicated followers, they are giving you an automatic stamp of approval. By planning Instagram content around upcoming events or social media holidays, brands give themselves plenty of time to plan brilliant influencer marketing campaigns, which they can schedule in advance using software like Hopper HQ! This is where your buyer persona is important. Get this free report and never miss another great article from Social Media Examiner. Discover three useful tools for managing marketing teams. Reviewing audience sentiment markers such as comments can reveal useful information. When mapping out creative, research audience interests, analyze competitors, and evaluate your existing social media marketing efforts. Platforms like Facebook have paid media targeting down to a science. At Loom, we’re all about making different digital channels work together in harmony. Planning an influencer campaign is as easy as 1, 2, 9 March 29, 2019 4:13 pm. For smaller budgets, a lot of this work will need to be manual. Integrated digital marketing is at the heart of everything we do, and influencer marketing can be a very powerful cog in the overall digital marketing mix. Decide the key dates and launch periods. In this new reality, it is not exactly an easy time to look ahead and plan for the future, but it is more important than ever to prepare for the unknown. Dec 30, 2018 - Discover nine steps to plan and execute an influencer marketing campaign to promote your products and services. This is also where you should discuss paid media as part of the delivery strategy. Successful branded content needs to command the limited attention span of audiences. Influencer campaigns can be one of the most lucrative digital marketing methods for brands, especially when using social media influencers. Identify Your Buyer Persona, Then Identify Your Network. The true value of an influencer campaign is found in the audience of the influencer. Looking for a plan to follow? The three main phases of planning influencer campaigns are brand strategy, content management and analytics. Ultimately, influencer content should be memorable, helpful, or otherwise make a lasting impact on audiences. Now, with this information, here is how to plan a successful influencer marketing campaign. You’ll receive step-by-step live instruction so you can increase your reach, create amazing engagement, and sell more with social media. It’s important to review and learn from campaign reporting, which includes overall campaign and individual contributor engagement. Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (46 pages, 60+ charts)! Your aim might range from something small such as getting a certain number of likes on a photo to something much bigger like reaching a specified number of daily sales. By creating influencer campaign guidelines, you’ll find it easier to select the right influencers for your brand. Other examples of campaign objectives could be: garner loyalty in new customers, generate buzz around your brand, achieve sales conversion rates, establish a relationship with the public, improve B2B ties, increas… What type of influencers would be the best fit for your business? Identify the key messaging and events that the campaign would run around. 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