Take a look at how 100 Acres cosmetics brand posts look like. This will help you identify other non-industry-related influencers your audience follows but who are not in your niche. Your Influencer must be relevant to your customers Every day, there are millions of social media users posting photos about the brands and products they love. Influencers who already write about others in your industry will be more likely to share content about your brand than accounts that never mention other brands in your niche. You can use influencer databases, networks, and marketplaces. Connect with brands looking for influencers. When you clearly define your goals, you can better assess influencer relationships and whether they will help you achieve results. Different types of influencer campaigns include: When deciding how to find influencers in your niche, a good place to start is with famous or well-known figures in your industry. TikTok vs Instagram: Which Platform is Best for You? She's passionate about Instagram marketing, blogging and SEO. Use Keyhole to follow topics relevant to your niche as well as find brands regularly covering your industry. Click & Tweet! Enter a topic or theme related to your niche and view a list of sites with the highest share of voice for the phrase. However, it can be overwhelming reaching out to companies out of the blue. You won’t know. Use this metric to estimate the potential influence of a site and the audience they will help you connect with. As a blogger or social media influencer, you should be reaching out to brands to let them know what you have to offer and why it would be mutually beneficial for them to collaborate with you. Define the Role of the Influencer for Your Brand’s Campaign. The increase in influencer marketing 2014-2016 mirrors the decrease in print advertising. The TapInfluence Marketplace connects content creators with marketers who want to leverage their reach. In 2020, Dana Nicole Designs was awarded one of the best marketing blogs by Feedspot. I’d definitely recommend reaching out directly to the companies. If you don’t want to manually search for influencers, you have another option. Upfluence. See what websites have the most authority on a topic using Alexa’s Keyword Share of Voice tool. That content is updated … Knowing your brand image, you can search for influencers who align with it. ... We have also discussed 5 Things Influencers Should Look … Regardless of your audience size, this post has some helpful tips for how to pitch companies and what to include in your media kit: https://www.dananicoledesigns.com/work-with-brands/. As you can see, there are lots of brands looking for influencers. At first, I thought that collaborations CAME to you. Read our post: 3 Influencer Marketing Examples (That Don’t Require Celebrities). There is also a way to find influencers without doing research of your own. When I started blogging, I did it because I wanted to grow a name for myself as a graphic and web designer. Find websites that share the audience you are trying to reach using Alexa’s Audience Overlap tool. But in your early days, you are still an unknown. Knowing how to find influencers who can help you get in front of your target audience is an excellent way to reach new people, drive traffic to your website, build brand awareness, and increase sales. Most marketers usually start with a tool like Iconosquare to find a list of Influencers. When you start to look for influencers, use these tips to guide your search. For influencers who have previously registered on the Find … The posts on your profile should be high-quality and aesthetically pleasing. Use the platform to browse profiles of over 50,000 influencers, and search through unique profile categories to find the right person or brand for your influencing campaign. By submitting this form, you agree to Alexa’sÂ, © Alexa Internet, Inc. 1996 - 2020    |  Â, How to Find Influencers in Your Niche: 19 Tips, Tools, and Providers, 25 Powerful PR Tools to Earn and Measure Media Men…, Semantic Search: What it is and How it Impacts You…, An influencer doesn’t even necessarily need a very large audience to be considered an influencer. BrandSnob. Lost in the dazzling world of beauty and makeup. To find … Don’t forget to download my Blogging Blueprint where you will learn my special trick for finding all these companies and finding even more brands looking to work with influencers! Do you crave any chance to cook up a storm in the kitchen? Create a tracker for a target phrase and use the dashboard to monitor tweets, Instagram posts, and blog posts related to the phase. Then, once your campaign is complete, review your results to decide if the campaign was a success or needs work. Brands are looking for influencers and micro-influencers, from bloggers to Instagram and YouTube stars. Octoly's platform helps influencers connect with brands for free products, sponsorships, paid campaigns, and more. Ways to Find Brands You can Work With. This article may include affiliate links. Izzy and Liv. For example, if a relationship with an influencer results in the number of leads you were hoping to collect, run another similar campaign. In this guide, we’ll show you how to find influencers who can support your marketing strategies by reviewing 19 tips and tools for developing, launching, and refining an effective influencer marketing strategy. Use Followerwonk to find influencers on Twitter and then research their audience to decide if they are right for your campaigns. An influencer is an online authority who has a following of people who believe and listen to what they have to say. Enter up to 10 competitor sites to see what websites are linking back to them. The best tactic is to reach out to brands (when possible) to secure collaborations, and forgo the middleman! If you failed to reach your goals, either stop the engagement or adjust it to see if you can produce better results. A … Remember, brands can work with big and small influencers. Upfluence is a full-scale influencer platform, offering a well-rounded set of features. Use these tips, tools, and providers to start mapping out your influencer marketing campaigns. Before you decide to reach out to anyone, make sure you have crafted the perfect pitch and have a professional media kit ready to go, complete with your logo (don’t have a media kit? Find influencers related to your industry and topic using BuzzSumo’s Influencer Marketing tool. I'm a pro-copywriter with multiple blogs who wants to help you start a profitable blog and understand how you can scale and grow through online marketing. Keep Your Business Goals in Mind. Influencity. Looking for influencer marketing inspiration? When deciding which influencer is right for your campaign, evaluate their authority to determine if they have a relevant or large enough reach to help you accomplish your goals. Jennifer is Marketing Manager at Alexa. Do you know how the influencer will … Thank you for this list! How am I rewarded? When learning how to find influencers, don’t focus on finding every influencer; find the right influencers. Hey Dana! GroupHigh says it is “the World’s Largest Blogger Database.” It has information on over 50 million websites. The following tools help you find, evaluate, and reach out to top bloggers, publishers, and social media influencers. And a word of advice: it’s better to for influencers to work directly with brands so you can develop an ongoing relationship that leads to more paid collaborations. With a knack for syntax and passion for building connections, she drives daily content strategy to bring you the latest and greatest happenings within Alexa and the wide world of web analytics and marketing. to check if their branding and messaging flows with yours. Discovering Mommy Bloggers. How do I find brand partners? Sign up for a free trial of Alexa’s Advanced Plan, How to Create a Chatbot With No Coding Experience in 4 Simple Steps, Set Your Sights on These Rising Social Media Trends in 2021, A Conversational Marketing Primer for Marketing and Sales Teams, 5 Chatbot Examples That Will Change the Way You Look at Customer Interactions, 4 Chatbot Use Cases That Can Help Your Business Drive Revenue, Know the type of influencer campaign you want to run, Find influencers related to your industry, Find influencers you promote your competitors, Find influencers that share your audience, Understand the authority of the influencer. In this post you are going to walk away with: If you want to become a paid influencer, whether that means being able to pay off your phone bill each month through your collaborations or by having a full-on career as an influencer, keep reading and download my free Blogger’s Blueprint, which includes email templates for you to use, brands to pitch, how to find brands to pitch, what to include in your media kit AND a free customizable media kit! Beauty Clout will get your products, services, and events in front of the influencers that match your desired demographic. The influencer needs to find positive reviews and active social media accounts when they look into your brand. Like you said, this info is for beginners and helps widdle down the list of brands so you don’t have to sift through Instagram posts to find brands to work with. So grab a cup of your favorite tea and let's get started! There are three types of influencers: Celebrity Influencers, Macro Influencers, and Micro Influencers. … . Blog posts or social media mentions about your brand will help … Let Instagram Suggest People to You. Influencer analysis is an important part of learning how to find the right influencers that can reach your audience. They may work with you if you are small for free product, and be working with a bigger influencer doing a paid collaboration. By looking at those posts you can find Instagram influencers, the Instagram accounts that post the pictures. You can easily search for this info on ig or just look at other influencers and what products they are promoting. When used effectively, influencer marketing provides authentic, trusted, far-reaching, and affordable brand … In fact, working with influencers in an industry that overlaps or is complementary to your own may help you reach even more of your audience. © Dana Nicole Designs Inc | Digital Marketing Tips Contact | Privacy Policy | Terms & Conditions | Member Agreement. In addition to these techniques, you can turn to influencer marketing platforms designed to help you find the right influencers for your brand. Google the “brand… The right influencers are people, brands, and accounts that can best help you reach your audience and goals. Influencers who share your audience can provide just as much value as those directly tied to your industry. Influencers don’t necessarily need to be tied to your industry. Instead of manually searching for influencers, use the following tools to find top influencers for your campaigns. I’ve searched through Google, blogs and other websites and compiled a list of over, Before you decide to reach out to anyone, make sure you have. Instead of manually searching for influencers, use the following tools to find top influencers for your campaigns Save up to 10 sites that look promising using the List Builder and analyze them further using Alexa’s competitive website analysis tools. As an Amazon Associate I earn from qualifying purchases. Brands … Influencers who already write about others in your industry will be more likely to share content about your brand than accounts that never mention other brands in your niche Where innocent social media scrolling turns into hours of looking through makeup videos, beauty tips, skincare tutorials, stalking influencers, and also not forgetting those tempting brand … Aim for that sort of polished Instagram look. Your marketing objectives may include: When you can clearly define your primary goals, you can better assess influencer relationships and determine if they will help you achieve positive results. . Known formerly as Revfluence, Aspire IQ is a self-service solution for brands and marketers looking for influencers to work with. Now that you know what influencer marketing is and how it can benefit your brand, let’s look at how to find influencers for your brand. Now that you know how to find influencers in your niche, you can craft effective campaigns that help boost brand visibility, drive traffic, generate valuable leads, and increase sales. 23 Dazzling Beauty & Makeup Brands Looking for Influencers. A small and engaged audience is highly valuable! An influencer doesn’t even necessarily need a very large audience to be considered an influencer Should you wait for brands to ask you to collaborate first? To find out if a website is worth connecting with for an influencer marketing campaign, use Alexa’s Site Overview Tool. It offers plenty of analytical data about influencers and … If your products look good, so will your brand. Who do you reach out to? Perform an influencer analysis to evaluate the popularity of the website by entering the site URL and viewing the site’s Alexa Rank. Look for Influencers Whose Aesthetics Coincide With Your Brand’s. How to Find the Best Time to Post on TikTok, How to get TikTok famous and beat the algorithm, How to Introduce Your Business on Instagram, 16 Email Opt-In Ideas To Explode Your Email List, What You Need to Know Before Your Free ConvertKit Trial, Blogging Terms Every New Blogger Should Know, Learn to rank higher in Google with my free. In many cases, you don’t have to look far to locate the best influencers for your brand. Interests based on what the influencer thinks, uses, and believes TapInfluence marketplace content. 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