Endorsement can also be gained via social media. The more you reach out to them, the trust will become stronger between you and that person resulting in more feedback and hopefully their thank you’s will help build a community and endorsement. So instead of screaming for attention, you attract attention by giving value before there is a hint of asking for anything in return. If you want to appear inside the gift suites where you can have a booth display and a representative on hand to interact with the celebrities the cost can run anywhere from £5,000 and up. They will be ecstatic that you’ve identified them as a someone of influence in their niche. Another advantage is that they’re more likely to engage with loyal audiences as opposed to the audiences that huge celebrities with millions of followers might have. Introduce your product or offer briefly. Well, it’s highly unlikely that this email will resonate with the 18-year-old hip-hop influencer. For example: I am Elly Stancliffe, founder of The Handbook and I want to officially welcome you to my world. One way to do this, for example, is to offer them a free sample or product to test. The path to making a steady living as an influencer … As always, make sure you approach the right celebrity or influencer on social media – the worst thing you can do is to try and link with celebrities just because of who they are, and try to get a celebrity that is totally inappropriate for your brand. Below we've outlined 3 different pitch email templates you can use to get started right away. If you’re unsure about the best method for influencer gifting, I’ll cover all the basics and formalities. The process is about sending a great product that’s going to add great value to someone. 2. 15) Product placement at gifting suites or product placement at high profile events. About 10 years ago, I started my first online business and this hobby became my obsession and business. Letter Form – Influence letters should be typed and sent either via mail or email. Why is it worth getting my product in gift bags? Alternatively, invite the celebrity to stop by your operation and pick out clothes they like for example. To get the most out of your efforts, establish relationships with the influencers who will appreciate your brand and product the most. Intro Fuel Marketing, Prior to gifting products to influencers, you need to have a gameplan. F. Ideally, these content creators aren’t promoting a slew of other products. Some argue that gifting is an important way to spread brand awareness, while others would rather spend their marketing budgets on guaranteeing influencer posts, but the truth is there is a time and place for gifting influencers. click here. Give a shout-out about their latest works. Micro influencers spend all of their time building up their following and not necessarily much time monetising on that following, therefore not only do they generally put in a lot of work to ensure they offer the brands as much value as possible but they also have a highly engaged audience who trust them and are not used to being constantly sold to by them. For example, a short, handwritten note personalized to your influencers of choice will strengthen the bond between you. Since influencer marketing has surged in popularity, there’s been a healthy debate about whether influencer gifting is valuable. Then there’s Burberry; the renowned company credited 8% rise in sales to £895 customised ponchos loved by A-list celebrities. I believe both areas need to be explored, there is no set rule as to which is more effective, as they both do different things and will create different results amongst different businesses. Kristy Sammis is Founder and Chief Innovation Officer of Clever Girls, an esteemed influencer marketing agency that connects top brands with influential women online.Cat Lincoln is Founder and CEO of Clever Girls. Be direct and brief in your approach. Influencers now represent new opportunities for brands to reach consumers through channels that they trust. You’ve heard the term influencer outreach thousands of times before. While celebrity gifting can be great for PR, not all products are suited for this. After sending a hamper to Beyoncé and Jay Z after the birth of their baby girl, Blue Ivy, Jonny and Daniel were invited onto The Alan Titchmarsh Show to discuss their products – PR that money just couldn’t buy. Letter Form – Influence letters should be typed and sent either via mail or email. But the money is not in the submarket. Before you know it, you’ll be sending products to influencers with the confidence that both parties have a mutual understanding. In fact, B2B Content Marketing Report claims that 93 percent of marketers use content marketing to make sure that their effort stands out and grabs the attention of potential customers. We’ve just launched a really unique tool where you can compare the social following of different celebrities, in the form of growth charts, so you can see which celebrities have risen the most that week in terms of following. Since you’re sending a free gift, you will hit the reciprocity trigger and by showing your knowledge of the topic and your position, therefore, you hit the authority trigger. These samples are very well balanced and are great for thanking your influencers. We wanted to make influencer marketing SUPER simple, and for users to be able to reach influencers SUPER easily, therefore we have created an incredible tool which allows brands to email out to thousands of celebrities and influencers in seconds. Gifting. Bare in mind, as your business and your brand grows, so will the micro-influencers that you’ve been reaching out to. Learn how your comment data is processed. 5. It’s important not to just go on about the opportunity; show how you deliver value. Not all influencer/advertiser relationships are identical. In simple terms if you are a travel company you need to see what percentage of your celebrity or influencers audience is interested in travel. In order for your efforts to pay off, here are the types of products that work: In honour of the Golden Globe Awards on 8th January, BGK and The Secret Room Events held their annual gift lounges in honour of the nominees and presenters. As influencer marketing continues to become a cornerstone of any retailer’s digital marketing strategy, the concept of “pay to play” or gifting products or services is often seen as an effective way to activate these partners and inspire content around one’s product offering. Marketers need to know that the influencers they work with understand how to use their products. 6) Make sure your letter or package stands out. So, be respectful and know your boundaries! Not only will the influencer get a better response from the post but you’ll generate a lot more potential customers. Tips for Writing an Influence Letter . The rule of thumb our agency has is to ensure that the minimum influencer gifting value is $50. You've successfully entered the competition! What sort of products work in goodie bags? Influencer marketing spends continued to rise throughout 2019, and there is absolutely no sign of it doing anything other than accelerating further throughout 2020, Instagram is likely to remain the preferred platform for influencer marketing, but TikTok may take some of the market share. Who are the most important people in an industry? This post covers the secret to running a successful influencer marketing campaign using gifting-only. If your budget allows, you should try to provide more – upwards of $100 value will result in more appreciative influencers and better content. Your influencer will be grateful that they don’t have to go back to your email archives. Facebook followed at 85%, then youtube 67% , followed by snapchat and twitter at 44% and 33% . The Carro team considers the invitation link so important to the influencer-brand relationship that they made it a required field in the Quick Invites feature. The owners Gela and Pamela set up the company with $200 and turned it into a multi-million-pound business, with the likes of Madonna and Paris Hilton frequently wearing their products. It's a good rule to say what you really mean rather than to second guess what you think the person might be expecting. When sending product to influencers, you want to ensure that you’re giving them enough value that it’s worth their time. We’re talking anyone above 100,000 followers on Instagram. 7) Find out when a celebrity or influencer’s birthday is. Whether you’re launching a new brand, a new product or simply generating awareness among your target audience, engaging influencers is a smart way to introduce new customers to your organization. More often than not, if you provide products, you get invitations to attend the event. Perception is everything – send it with a little gift if needs be. Many celebrities and influencers will tweet about a product or service to their followers – for a price. Join our emails packed full of ideas of the best places to eat out, drink and generally great lifestyle content for your chance to win. Important examples of “material connections” include benefits or incentives, such as monetary compensation, loaner products, free products or services, in-kind gifts, or special access privileges provided by a marketer to an Influencer. that the celebrity can be photographed wearing, National chains dealing in spas, massage, manicures and beauty treatments, Baby products, like strollers and carrier, The chance of a high-profile celebrity or influencer being photographed using or wearing the product, Have celebrities becoming future customers, Posting on social media relating to your product at the event, Mentions in the press that your product was selected to be in the gift bag, Opportunity for celebrity spokesman or endorsement and to engage the celebrity with our products you may have e.g. Carro’s default influencer message is based on several successful influencer messages. If you’re interested in say the Academy Awards, then March is a good time to start getting in touch with vendors. So you need to adapt our template contract to fit your own circumstances. Additionally, get your product into goody bags, such as The Glamour Woman of the Year Awards. They sold out of their ponchos from the autumn/winter 2015 collection, after celebrities including Alexa Chung, Sarah Jessica Parker and Sienna Miller, (and many more), were seen wearing them. One thing is sure for 2020, and that is that influencer marketing is here to stay. They are perfect if your influencer is in any type of creative field. When giving a gift note to an influencer, it is critical to make it personal. They’ll tell their offline friends about it too. you could include a note with your product such as ‘We would love to introduce you to the other lines in our collection, please do drop me an email and we would love to send you some more products.’, The influencer gets to please his/her audience by giving away something for free, You get seen by the influencer’s audience, Your product or brand gets the awareness it deserves without having to pay big collaboration fees. Dannii loved the product and endorsed the brand. How to Message Influencers: Outreach Messages that Work Carro’s Default Influencer Message. Then become the number one expert in your field at this and think outside of the box, market your business differently, don’t be the same. Having your items selected can really boost business in the following ways: There are loads of different events that would work, our events section has a ton of great awards, all which generally have gifting. beauty influencers (our platform provides all of the contacts for this group and you can refine within a group like beauty influencers that live in London who have 50k-500k followers). According to a poll on the Tomoson blog, 59% of marketers are p… Note: Including small extras can be a great way to make influencers excited to post about your product. Here Are 8 Samples of Appreciation Letters to Employees That You Can Refer To: 1. Introduce yourself very briefly. 14) Approach a celebrity or influencer in person. E. The content should be compliant with the terms and conditions of the social media platform being used. If you have not heard back, you can always follow up. Although, it should be noted that on the odd occasion, you may send product to an influencer only to have them ghost you – it happens! INFLUENCER TERMS AGREEMENT Date: _____ 1. A thank you note or symbol of appreciation to ensure the influencer feels valued. However, you can always take a common household object and sell it at a 2,000% mark-up. A customized note shows your commitment and personal connection to the influencer. The rule of thumb is that the ‘hero product’ in the influencer gift should be unboxed second to last. Celebrities are treated to gifting suites and swag on a regular basis. That’s why it’s so important that your influencer media kit represents you and your brand. Micro-influencers can be people with between 5k and 100k followers, and they tend to accept free products over payments. Accessories included watches by Jiusko USA, sunglasses by Drew Barrymore’s Flower Eyewear and vegan shoes by Guilty Soles. Celebrities like Snoop Dogg and Jaime Pressly were snapped in the brightly coloured wrist candy. Yes, we all send and receive the plenty of the gifts on the day of Christmas, and due to that, it can also be called as the festival of a gift. Hence whatever business you’re in, if you sell anything you need to be aligning yourselves with celebrities and influencers and gifting is an affordable way to get great reach and brand authority. Dear < Employee Name > You need to know what you’re offering them, and more importantly, what you expect to receive in return. Selecting the right influencers for gifting products goes a long way as well. 9) Customise your product for a celebrity or influencer. Before you know it, you’ll be sending products to influencers with the confidence that both parties have a mutual understanding. 2. Grab their attention; this is usually the rest thing the celebrity and agent will read. Past Grammy gift bags for example have contained products and experiences such as A set of silk faux mink lashes from Inception of Beauty, Private mixology class from Liquor Lab in New York City, Old Spice Red grooming products, Color changing lipstick from Blush & Whimsy, Pinhole gum rejuvenation treatment by Dr. John Chao and a ton more. LifeCell Skin Care handed out their anti-ageing products while Barbar Hair tools debuted its new mini cordless at-iron that comes with a USB port for easy, on-the-go charging. The reason for this is simple; the general public are bombarded with thousands of adverts every day, however studies have shown the most memorable ads are ones where a celebrity or influencer is endorsing the product and influencer marketing is getting bigger daily. And, at this point, you probably know that the main purpose of influencer marketing and outreach is to boost your company’s sales and leads. Gifting gives influencers a chance to become a customer, fall in love with a product or brand and feel compelled to share it across their platform, which in turn aids their ability to stay authentic. I suggest you choose your own new niche product. Some of you may feel you’re a real expert in skin products or dating or weight loss. Whilst this might be tricky to do, if they do end up coming you can use this method to yield a long-term business relationship with the celebrity or influencer. Most vibrant influencer programs make frequent use of product gifting, more commonly referred to as product seeding, when recruiting new influencers. Additionally, the more tweets or direct messages you send, the more likely you are to get noticed. 12) Create belief and sell the transformation. The Golden Globes takes place in January, and most of these spots are sold out by the Summer time. Why you want to work with this brand in particular. The contents included a teddy bear embroidered with ‘Tiny Dancer’. I read your interview in [xxx] magazine, where you said you have dry skin, or you don’t wear make-up. The key is in identifying the correct ambassadors and endorsers for your business. Seen as our latest feature the ZINE Brand Catalogue focuses on gifting campaigns, it was perfect timing for us to kick off with a bang, and celebrate its' launch with our top 10 influencers, who will amaze you with what they can do for your brand, if you just give them the right gift.. Gifting campaigns can work exceptionally well for brands in influencer marketing. Tips for Writing an Influence Letter . Influencer marketing works.. 13) Find your niche and market yourself differently. Speaking of appreciation, there are a number of little things that can go a long way with your influencer gifting. Send a nice personalised card with the gift, and follow up too, to see if they liked it. Don’t gift the same products that everyone is likely to be gifting or go after the same market as everyone else, and don’t market in the same way as everyone else, if you do this you’ll only ever get marginal competitive advantage if you are better than them. They can be easily downloaded and customized according to your requirements. You need to know what you’re offering them, and more importantly, what you expect to receive in return. Influencer outreach is critical for any content marketing campaign, because influencers expose your brand to a larger audience, and because your audience values endorsements from third … When looking at the true cost of gifting influencers products, you’ll see that it is less daunting than previously thought. You may also like. 19) Offer the celebrity or influencer a discount with your product, Influencers won’t want to market your products to their audience it they’re really expensive, and they will also want your audience to feel that they’ve got a great deal through following them, therefore as well as gifting to them, offer a discount to their members when they mention the product , thus making the offer as appealing to the audience as possible. Juicy Couture is another great example of a brand that grew from nothing. 17) Consider gifting your products to celebrity assistants. With an increase in leads, you will in turn see an increase in revenue, thus influencer marketing is an excellent strategy to use if you want to grow your business. Some examples of relevant recent posts they might be interested in. These days, most quality Instagram influencers with above 25,000 followers are being compensated with more than just gifted product. When sending product to influencers, you want to ensure that you’re giving them enough value that it’s worth their time. The rule of thumb, For example, I personally follow @fitmencook for his, Why You Need an Influencer Strategy Audit | Intro Fuel Marketing. Yes, you get to reach thousands of influencers in seconds, what’s clever is our platform inserts the influencer name, and allows you to insert the brand name, so each email appears personalised. There’s really no magic number. 3. Include a personalized card referencing your previous conversations, your admiration of their content, and a “thank you” note for collaborating. You can view all high-profile events in our diary. With the rise of social media, brands can get their products in front of celebrities and influencers through gifting, producing a great response at little expense. Carve out your new spot and offer them something really different that no one else is likely to have given them or spoken to them about. Our platform allows you to compare the social following of different celebrities, in the form of growth charts, so you can see which celebrities have risen the most that week in terms of following. You gave extra time in writing a note from the side, posting via courier, and delivering to them. The influencer agreement is a good place to remind the influencer about disclosure regulations in the jurisdiction the content will be published. Gifting products in exchange for mentions digitally, whether that be an Instagram post or a mention on Facebook, is a hugely popular way for influencers and brands to collaborate. Influencer marketing is a trending topic in content marketing. You won’t have much luck chasing macro-influencers with offers to send them free product. Whilst reach is great, its actually the engagement that is often the most relevant. Just being photographed with a celebrity or influencer can do wonders for your reputation even if it’s not directly related to the product. It’s just an unfortunate reality in this industry, but don’t let a few bad apples ruin the entire experience for you. Also, express delivery makes it look like you really wanted to get your product to them. You can also compare celebrities in terms of social rank and brand influence. The cost of main sponsorship is considerably higher at around £50,000 and up. Persevere, but don’t be annoying. A late gift and note is vastly preferable to no gift and note at all. As social media becomes more intrinsic to marketing, so too has it brought around new ways to attract, reach and influence an increasingly … If you select someone who truly aligns with your brand, they will be happy to promote it. Things like sample sizes of another product you offer, personalized packaging or a handwritten thank you note help your brand stand out. Daniel and Jonny’s business was itself in extreme infancy. Although we can provide you with our sample influencer contract template, it is important that you adapt it to suit your particular needs. If the results are promising, you’ll already have the groundwork of a solid relationship built and you can begin paying the influencer and enjoying a mutually beneficial relationship. You can encourage them to use your products and create content around them for your brand. As discussed above, it can be a good idea to lead your email with what your influencer could get in return for them giving you some exposure. Influencer marketing is a trending topic in content marketing. Thank you Note to influencer after getting an appointment on the phone Find out where celebrities and influencers will be appearing, for example club nights, book signings or charity events. I urge you to try it and I’m confident you will have success. Leave your email below and we’ll periodically send you helpful blog posts similar to this one. By sharing the influencer’s feed, you provide value to … How? The attitudes of consumers have changed. Some celebrities even end up in personal relationships with their assistant, for example, Kristen Stewart and her assistant Alicia Cargile. Below is an example from Aaron Agius of Louder Online. Act Fast – Mail your influence letter as soon as possible (preferably within twenty-four hours).If time is of the essence, send your letter by email. Template 1: The free sample template. Grow your business today via Influencer gifting!! One word can make a difference in boosting an influencer’s interest. In the case of Daniel Price and Jonny Sitton, whose business My1stYears.com specialises in gift hampers for babies, this means those influencers who have recently had children. The goal is to carve out a unique spot. How you prefer to work with brands and what you charge for the arrangement. 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