When cold emailing an influencer, you need to give keen attention to your subject line because it will determine to a great extent if your email will be opened or not. It will create a sense of curiosity in the influencer which will prompt him/her into opening your email. Step #3: Determine an Appropriate Offer. The truth is, even though email subject lines look like they are a small part of your email message, they’re much more than that. Send this to social media influencers you want to team up with. I’d love to pick [his/her] brain. A study by Backlinko showed that the optimal email subject line is between 36 and 50 characters. Subject line: Hi [first name], [mutual contact] would like to connect us Dear [first name], I’m reaching out because [mutual connection] (copied into this email) suggested that we connect. If it is your first appeal to the influencer, come up with an informative and complete subject line but not too long. They keep you dry and comfortable, and bamboo is also a much more sustainable resource. Apart from the fact that influencers have a large number of followers, they also have great influence over their followers. Using a business proposal to get the attention of an influencer is a good subject line strategy. A subject line starting with “Hey Sarah!” is always more striking than a bland, “Dear valued customer.”. Lets start from the beginning. When you ask relevant questions people generally will want to answer you. It is the text that indicates to the recipient what the subject matter of the email is. Let’s take a look at some of the best subject lines that you should use when cold emailing influencers: This is a smart way to get the attention of an influencer. And when you write an influencer outreach email, you should take each and every opportunity to personalize your message. If you really know your audience, you’ll know their challenges and pain points. Everybody loves gift, even influencers do. It’s that old marketing adage that copy should talk to the benefits rather than the features. But what should you write next? Give your readers a deadline to do something. Keep it short. Email subject lines can make or break your email marketing campaigns. Top 41 Free Email Marketing Tools for 2021, 17 Email Marketing Ideas to Increase Business. 1 - Subject line. This is a great example of using a thank you email for re-engaging subscribers. 11 more email subject line templates you can steal. So, take the time to create email subject lines that work. To Promote Your Product Offer for you: n% share in the profit Benefit – An email with this subject line helps in attracting the influencer if you are presenting the reasonable share in the profit. Even if you don’t use shady language in your email content, there’s nothing wrong in infusing a sense of urgency and scarcity when you’re trying to create a catchy email subject line. By now you have probably heard about influencers. The 10 most helpful influencer collaboration email subject line templates 1. In an email applying for a job, use the job title as the subject line, so the employer knows what position you are interested in. If you can hook a journalist or editor with a well-crafted subject line, and keep them reading through your introductory email before they even get to the pitch, you not only gain a higher chance of having your emails opened more frequently, but also an increased possibility of publication. For these reasons, successful email marketers use lists in their subject lines. This is because the influencer will be curious and want to know what you are talking about. They have a huge audience and they influence people. Happy anniversary - here’s a surprise for you. To improve the visibility of your email message, you can include keywords in your subject lines. Email subject line when following up after a meetup. Think about that for a moment. Complimenting an influencer for an award or recognition is a way to get the attention of the influencer. You don’t want to be crying over customers who did not show any sign of engagement during the recent month or two. Increase your open rate with these subject line examples from The Blueprint. To build curiosity, you can start the subject line with a question. So, you need to put your thinking cap on and come up with fun subject lines. Contrary to popular belief, emojis don’t make your email subject lines look “less professional.” In fact, businesses are using emojis to engage with recipients in a big way. So you need to use a subject line that grabs their attention and makes your prospect read the email, without going so far off the subject that they won’t be receptive to your actual request. Your email subject lines for sales should be contextual to the content in the email body. Create a sense of urgency. When an influencer read a follow up email and there is no level of confidence in it, your follow up email will either be ignored or your business proposal will be declined. By articulating that your subscriber could overcome a pain point or achieve an objective by opening your email, they are driven by self-interest to open it. In such cases, you can sweeten the deal by offering some incentive. Influencer Marketing Hub » Influencer Marketing » 19 Tips to Write Catchy Email Subject Lines. Simple Greeting: Don’t overdo on the formality and address them as … Quick favor. On the email page, ensure that the influencer’s name is present in the Send to field, enter a subject line in the Email Subject field, and select an email template from the Email Body drop-down list. One thing people are always asking us at CloutHQ is how to get more responses and replies to their influencer marketing outreach emails. Using this subject line will prompt the influencer into replying your email and connecting with you because you actually know something about him/her. Mention your blog and the opportunity for the influencer. Service to check spam . Today’s deal: $50 for one-year of Netflix. No matter how good your email campaign or your value proposition, there will be some prospects who will slip out of the sales funnel. Lengthy subject lines get cut off, especially if the recipient is on a mobile device. Bonjour {{firstName}}, I am {{YourName}}, the {{JobTitle}} of {{YourCompany}}. It’s just one more unopened email. You are here: Want to just get right to the subject lines and templates? Understandably, then, email subject lines are the subject of a lot of analysis and examination. 47% of email recipients will decide whether or not to open an email based on the subject line. Hey, were you gonna delete this? The perfect networking email subject line captures attention, speaks directly to your reader and inspires action. Knowing that influencers are very important to the growth of a business and they are in high demand, how can you reach out to them? Check out this subject line from an email Rikke received recently: Rather than address the recipient by name, they use a nickname. Highlight different aspects of the event that resonate with them. So, to recap: Dead-On Offer; Curiosity/Blind; Self Interest “What’s in it for me” Urgency; Story/Relevance; If you want to dive deeper, check out 101 examples of our best performing subject lines on the DM blog. Use it in your cold email to reach out to an influencer and it will increase your open rates. 35% of email recipients open emails solely based on the subject lines. As a result, people don’t get to see the complete context of your subject line and may ignore your email. The subject line is the most important part of email marketing. 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